Valterri Bottas Helmet

During my time at Rothera Cycling much of the work we did for our b2b customers entailed taking a digital design from on screen and bringing that into the real world, printed on fabric. At first we were just screen printing art on our caps, which as you may or may not know has a cost based on the amount of colors used. In some ways this made for some very creative designs, but there were always those designs that required more than 3 colors and caused a client to churn, or in some cases our bottom line to disappear. Around year three we started dye sublimating our decisions, which allows for full color printing at no extra cost. Imagine a giant ink jet printer, going back and for across a wide piece of white fabric. That's dye sublimation. Any way, all this to say that often times the best ideas get lost in translation from the screen to the real world. This helmet was one of those I would have been certain would be better in theory than execution, but golly it came out amazing.